3 Content Strategies to Uplevel Your Sales Enablement Program
How Square Transformed Sales Enablement with a Killer Content Strategy
Your sales enablement program is only as good as the content. After all, how effective can a training program be without the right sales content in place? From mobilizing SME’s (Subject Matter Experts) for content creation to identifying the right content pieces at each on-boarding stage, our expert panel of Sales Content Leaders discuss 3 must-do’s when designing content for your sales enablement programs.
What you’ll take away from this session:
- Why a content strategy is critical for any hypergrowth sales team
- 3 content must-do’s for a thriving enablement program
- How to measure the impact (ROI) of your sales content
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Sales Tools & Content Manager, Square
Manager, Instructional Design
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