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Twilio Segment LMS Integration

Power your measurement efforts on WorkRamp

The Segment Integration allows you to understand how your customers interact across your sites and apps, throughout their entire lifecycle. You can also use Segment to perform better reporting on your Academy to optimize performance. 

Integration benefits: 

  • Enable your business to increase revenue by measuring cross device conversions of your website visitors by understanding their behavior and implementing changes. 
  • Allow admins to correlate WorkRamp learner data to business metrics in Segment to unlock key insights about your company’s overall performance to drive more learner engagement, tool adoption, and executive buy-in for your learning programs.
  • Allow your admins to understand customer behavior better so they can customize the Academy to customer’s needs and enhance their experience. 
  • Learners receive a more tailored learning experience with the insights admins can unlock from Segment.

Use cases: 

  • Training: Admins can customize the Academy experience based on learner data they receive from Segment. 
  • Marketing campaigns: By measuring website visitor data, it’s easier to see who the most engaged users are– and which customers to optimize ad spend for. 
  • Build champions: When you can identify who your power users are, you can engage them with customer advocacy programs that help you showcase your product to the community.


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