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Google Analytics LMS Integration

Power your measurement efforts on WorkRamp

The Google Analytics Integration allows you to embed a piece of code into your WorkRamp Academy so you can understand how your customers interact across your sites and apps, throughout their entire lifecycle. 

Integration benefits: 

  • Enable your business to increase revenue by measuring cross device conversions of your website visitors to optimize ad delivery to power users.
  • Allow your marketing teams to build custom audiences for ad campaigns based on website visitor data. 
  • Learners receive a more tailored learning experience with the insights admins can unlock from Google Analytics. 

Use cases: 

  • Marketing campaigns: By measuring website visitor data, it’s easier to see who the most engaged users are– and which customers to optimize ad spend for. 
  • Build champions: When you can identify who your power users are, you can engage them with customer advocacy programs that help you showcase your product to the community.