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How Square Transformed Sales Enablement with a Killer Content Strategy

Your sales enablement program is only as good as the content. After all, how effective can a training program be without the right sales content in place? From mobilizing SME’s (Subject Matter Experts) for content creation to identifying the right content pieces at each on-boarding stage, our expert panel of Sales Content Leaders discuss 3 must-do’s when designing content for your sales enablement programs.

What you’ll take away from this session:

  • Why a content strategy is critical for any hypergrowth sales team
  • 3 content must-do’s for a thriving enablement program
  • How to measure the impact (ROI) of your sales content

Get your on-demand webinar link today ➡️


Charles Derupe

Sales Tools & Content Manager, Square

Charles focuses on producing, distributing, and tracking performance of internal and external Sales content. He has 6 years of Enablement experience and loves helping his teammates use their unique backgrounds and skills to benefit the collective goal. As an "artsy-nerd" at heart, he enjoys making ceramics, playing Dungeons and Dragons, being a karaoke king and reading tarot cards as a side hustle.

Jen Scopo

Instructional Design, WorkRamp

Jen leads Instructional Design at WorkRamp, where she works with customers to develop training curriculums, content strategies and train-the-trainer playbooks. As former Director of Training at The Little Gym and a long-time veteran of the training industry, Jen is committed to building a world-class learning experience that delight both the learner and the trainer.