Google Tag Manager LMS Integration

Power your marketing efforts

The Google Tag Manager Integration allows you to embed a piece of code into your WorkRamp Academy so you can optimize your campaigns, retarget your website visitors, and learn more about your audiences. 

Integration benefits: 

• Enable your business to increase revenue by measuring cross device conversions of your website visitors to optimize ad delivery to power users.
• Allow your marketing teams to build custom audiences for ad campaigns based on website visitor data. 

Use cases: 

• Marketing campaigns: By measuring website visitor data, it’s easier to see who the most engaged users are– and which customers to optimize ad spend for. 
• Build champions: When you can identify who your power users are, you can engage them with customer advocacy programs that help you showcase your product to the community.